Step 1: Page Settings
First you need a canvas, and that’s as simple as creating a page and using these settings:
Tip 1: Keep the page name simple so it’s easy to remember and easy to find.
Tip 2: Get rid of the sidebars so you have a clean page with no distractions.
Tip 3: Turn off the comments and track backs to keep it clean.
You’re gonna have to know how to cut and paste a little code to make this happen, so I recommend you watch this video on creating landing pages so you’ll be able to keep up with the next part.
Step 2: Pick a style
The Content Page
The first Lead Capture Page I’m going to share is the “Content” Style. This page is going to have elements that most landing pages should have:
Tip 1: Have a Good Headline
Tip 2: Deliver on your headline and add some credibility builders
Tip 3: Make the offer
Tip 4: Let them know the benefits
Tip 5: Capture the lead with a form from your email marketing provider (mine is Aweber)
Its pretty simple really. You tell the story, make an offer, and have a call to action. These pages usually give me higher conversions than my video pages – but maybe that;s just my audience?
The Survey Page
Another great way to capture leads online is to use surveys and questionnaires. People like to be listened to, and what better way to do that than a survey? I use Google forms for my surveys, I created a video to show you how to use Google forms. Here’s a look at one we used for Web 5 Live.
Tip 1: Keep the survey short
Tip 2: Ask for contact info (name, email, maybe even phone number)
Tip 3: Follow up
The Subscribe Box.
Another way you can capture leads on your site is using a good old fashioned subscribe box. This is a lot easier than you might think. All you’ve got to do is grab the code from your email marketing provider and add a sidebar widget to your site.
Now you’ve got 3 ways to capture leads online
Pick one of these three that makes the most sense to you and pout it to use on your wordpress site today. And when you do, come back to this post and share a link to it in the comments. Now what are you waiting for – GET TO WORK!
Thanks to The Real tech Guy – See full story and links here