Why are you not seeing everyones post? The secret is out!


 – Facebook likes to make changes and not really tell everyone.  Have you noticed that you are only seeing updates in your newsfeed from …….the same people lately? Have you also noticed that when you post things like status messages, photos and links, the same circle of people are commenting and everyone else seems to be ignoring you?

Don’t worry, everyone still loves you and nobody has intentionally blocked you. The problem is that a large chunk of your friend/fan list can’t see anything you post and here’s why:

The “New Facebook” has a newsfeed setting that by default is automatically set to show ONLY posts from people who you’ve recently interacted with or interacted the most with (which would be limited to the couple of weeks just before people started switching to the new profile). So in other words, for both business and personal pages, unless your friends/fans commented on one of your posts within those few weeks or vice versa – you are now invisible to them and they are invisible to you!!

HERE’S THE FIX: On the homepage click the “Most Recent” title on the right of the Newsfeed, then click on the drop down arrow beside it and select “Edit Options”, click on “Show Posts From” and change the setting to “All Of Your Friends and Pages” (you can also access the “Edit Options” link at the very bottom of the facebook homepage on the right) Note: Business pages do not have a newsfeed however page owners should adjust the settings on their personal accounts.

The good news is: now you can now view all of your friends and fans again. The bad news is: YOU ARE STILL INVISIBLE to a large portion of your list. You must get the word out to ALL of your friends and fans by sharing this blog post with the rest of your friends so they can read the post and adjust their settings.  You can also tweet about it, create a blog post or send out an email to your subscribers in hopes of reaching them all.

Thank you
Posted in Marketing Tips


Samsung rolled out a 10.1-inch Galaxy Tab that’s thinner and lighter than the iPad 2, but will it be able to compete against the Apple juggernaut?

The numbers are all there for the specmeisters, with this reworked Galaxy Tab rocking a slightly larger touchscreen over the iPad 2, higher resolution, a 1GHz dual core processor and lighter 595g weight compared to the 601g of the iPad 2 Wi-Fi. But the most important number of all is its price. Unlike Samsung’s overpriced predecessor, the 16GB Wi-Fi Samsung Galaxy Tab 10.1 will cost exactly the same as the iPad 2 Wi-Fi 16GB: $499. Bam!

The first Galaxy Tab didn’t fare too well. In fact, the day of the iPad 2′s rollout, even Samsung’s Executive VP of its mobile division Lee Don-Joo admitted its shortcomings: “We will have to improve the parts that are inadequate… Apple made [the iPad 2] very thin… The 10-inch (tablet) was to be priced higher than the 7-inch (tablet) but we will have to think that over,” he said.

We didn’t care much for the first Samsung Galaxy Tab, either. When we got our hands on it earlier this year in Barcelona, it was flimsy, felt cheap, and we thought its much-ballyhooed Android 3.0 (Honeycomb) interface was confusing and buggy. And, the device got uncomfortably hot in one corner.

While this thinner, redesigned model reportedly felt much better in all respects, it’s still missing one key number, and that is the hoard of software Apple offers for the iPad 2, more than 60,000 apps specifically created for the platform. But that impressive number also includes the fart apps, too. Even so, Apple has a huge head start.

Meanwhile, Samsung introduced another contender it calls the Galaxy Tab 8.9, a little more than an inch smaller than its big brother. It includes the same 1GHz dual-core processor, and looks just about the same as the 10.1-inch model, as you’ll see in the gallery below.

Both of Samsung’s new tabs beat the iPad 2 easily in the camera spec department, with a 3-megapixel rear camera and a 2-megapixel up front, both shooting 1080p video. In what could be the clincher for many users, the Samsung tablets boast another capability lacking in the iPad 2: Adobe Flash playback.

Want to try one? You’ll have to wait until June 8 for the Galaxy Tab 10.1 Wi-Fi, priced at $499 for the 16GB version and $599 for 32 gigs. Samsung was not as specific with the release date for the Galaxy Tab 8.9 Wi-Fi, which it said would be available in “early summer” at $469 for 16GB and $569 for 32 gigs.

So is the Galaxy Tab 10.1 an iPad 2 killer? I don’t think so, but it’s a lot closer to being competitive than Samsung’s first attempt. Tell us in the comments if you agree.

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Posted in Marketing Tips

Facebook Commerce Will Rise Sixfold By 2015

REPORT: Facebook Commerce Will Rise Sixfold By 2015

Goods sold through social media may rise sixfold by 2015, to reach $30 billion.

That comes from a report by Booz & Company. The consultancy talked to consumers who spend at least one hour a month on social media sites and who’ve purchased something online at least once over the past year, and learned that 27 percent of respondents would purchase physical goods through Facebook or other social media. Ten percent said such shopping would be in addition to purchases already planned to occur via other media.

However, the 73 percent that said they wouldn’t buy physical items through social media sites said concerns about security and privacy deter them from this ofrm of shopping. Booz recommends that companies focus on converting fans to buyers, or turning “likes” to “buys,” because:

At least for the moment, awareness seems to have limited value in actually spurring social commerce…. 71 percent of social networking users said their “liking” a company on Facebook would have no impact on their propensity to buy from that company. Social commerce will almost certainly have the biggest impact at the lower end of the funnel, in the consideration, conversion, and loyalty and service stages. These are areas where it is possible to establish clear metrics—including conversion rates, incremental revenue, and repeat business—and thus more accurately measure return on investment. The key for companies will be understanding how to use social media in each of these stages.

Right now, social commerce seems like something to discuss in the future conditional tense, yet makers of storefront software for Facebook are pushing hard for people to think of shopping on the site in the present. Our own opinion: Things like group buying and suggested purchases need an additional push or incentive to get consumers to start clicking. We look forward to seeing what retailers come up with to seed things.

Have you bought something through Facebook yet and if so, what motivated you to do so?

Posted in Marketing Tips

5 Free Tools for Creating a Screencast

5 Free Tools for Creating a Screencast

Feb 28, 2011

Showing people what a product does is a better way to catch their attention than telling them about it. Car salesmen encourage test drives, ice cream stores give out free samples, and I’d be willing to bet that few people purchase Hanger Cascader without watching the infomercial first.

 Your digital product is also more appealing when demonstrated. And the most affordable way to show people what your software does, even if you’re also offering a free trial, is often to produce a short screencast. These five free tools can help you get started.

To check out the rest of the story click here

Posted in Marketing Tips

Social Media and beyond for 2011

Though social media has been around for several years, it’s still
considered to be in an “evolving” state. Social media has
transformed in the last couple of years and more changes are on the
horizon as we go further into 2011. From a business perspective, it’s
exciting as well as crucial to keep pace with the latest changes on
the social media front.
I believe that 2010 was a milestone year for social media as it was
embraced on a mass-scale in the business world. It was rather
uncommon for businesses to have Twitter profiles and Facebook fan
pages till two years back, and now – it’s a norm rather than an
However, using social media for business gains is no walk in the
park. There are challenges which need to be dealt with and
opportunities which need to be capitalized upon. IMO, businesses
will face the following five challenges for social media adoption
for the rest of 2011.
Mention the word ‘Privacy’ and Facebook comes to mind
instantaneously. It may rank on top the world’s most popular
websites, but it sill leaves a lot to be desired as far as
simplifying privacy is concerned. In fact, I strongly believe that
Facebook has lost a massive share to Twitter, especially amongst
the business fraternity, owing to its privacy blues.
While Zuckerberg and co. have done a decent job of fixing
Facebook’s privacy flaws, it needs to be further “simplified” to
appeal to the common man. IMO, creating a set of new privacy
controls for business users is a good option as well. After all,
businesses have other things to worry about in 2011 rather than
spend valuable time fixing their privacy settings.
Social Convergence
I see 2011 as the year of social convergence. I’m not saying that
Facebook will buy Twitter or vice-versa. I believe that an
increasing number of business users would be interested in
exploring tools which offer them a convergent view of all their
social media networks. While several such tools (e.g. Ping.fm)
already exist, their popularity is limited.
Imagine a business searching for suitable candidates for a job
opening on LinkedIn. They would not only be interested in going
through a candidate’s professional profile (LinkedIn) but would
also be keen to explore his/ her social habits (Facebook, Twitter).
Smartphones are expected to outsell computer in 2012. A large
proportion of social media fraternity already uses smartphones
rather than computers to access Facebook, Twitter and other leading
social media networks.
Businesses will need to consider “mobile” as one of the key
differentiating factors as part of their social media strategy. For
example, creating an iPhone/ Android promotional mobile app for
your business which uses your Facebook or Twitter credentials is
likely to gain good traction. Tapping the keenly contested “social
media on mobile” segment will be a challenge for businesses in 2011.
Social Search
Facebook overtook Google as the most popular site in the Unites
States earlier in 2010. Twitter was amongst the most sought after
sites during the FIFA 2010 world cup and encouraged Google to
include tweets in its search results. In general, businesses will
focus more on the “social search” aspect in 2011. While SEO would
still be important, social search would provide the added value
from much-needed “sharing” components.
Social Analytics
Social Analytics (aka Socialytics) has been one of the most
overlooked aspects of social media in the business world. And it
will pose yet another stiff challenge for businesses in 2011.
Measuring the ROI on social media efforts is no rocket science, but
it does require a well-planned social media strategy, coupled with
right tools and efficient execution.



Posted in Marketing Tips

6 Things Every Small Business Can Learn From Lady Gaga

6 Things Every Small Business Can Learn From Lady Gaga

February 14, 2011

I was never a fan of Lady Gaga. I grew up in the age of Madonna rolling and gyrating all over the stage in her fetish-style costumes and Ozzy Osbourne biting the heads off bats.  Lady Gaga and her outrageous outfits and risqué lyrics didn’t faze me.  She was just another wannabe exorbitant artist that the general public was eating up and I didn’t pay much attention. That is until I saw her on 60 Minutes last night; then I realized what a marketing genius she is and gained a new respect.

Marketing Small Business and Lady Gaga

 She built a brand (Lady Gaga) from scratch and is now, according to Anderson Cooper, “the most talked about entertainer in the world”.  Lady Gaga didn’t get famous by accident. No, she diligently studied “the art of being famous”. This is a woman on a mission – a woman with passion and drive and I gained a whole new respect, if not for the music,  but for the business woman and brilliant marketer she is.

Here are 6 things all small business owners can learn from Lady Gaga:

  1. Master the “Art of Fame” – Lady Gaga didn’t become famous by accident.  She knows what it takes to be famous because she invested the time and energy; she studied it.  Nothing she does is by accident. She plans every outfit, every song, every interview, every moment of her life.  Are you a master of what it takes to become famous in your industry? Do you understand what others in your industry have done to make it big? Can you honestly say you KNOW what it takes to make your business as successful as you want it to be and that you plan each and every action with achievement of that goal in mind?
  2. Know your audience and connect– Lady Gaga knows her audience, she has a huge fan base of young and old who feel disconnected and disenfranchised in the world and she speaks to and connects with them in her music, her image and her interviews.  She moves them because she understands them so well.  Who are your “fans”/customers?  What moves them and what do you do to move them? What do you do on every level to connect with them?
  3. Be inspirational – People are drawn to positive people, businesses, and outcomes. If you aren’t excited about your business, no one will be. Lady Gaga embraces and uplifts the insecure, outcast, “freak” in us all. Hers is a message of self empowerment and self acceptance- and that has helped her succeed.  What is your message to the world?
  4. Make it personal – Lady Gaga uses her own experience to connect.  She grew up feeling like an outcast; she was different.  But instead of using it to isolate herself she turned it into a way to connect to others.  How can you tell your story to connect with your customers and prospects? What need, problem, or niche do you fill that is lacking in peoples’ lives?  People connect with people – make it personal! 
  5. Be outrageous – No one ever got famous or popular by being timid. Lady Gaga made a truckload of money and became a worldwide phenomenon by taking risks and by standing out from the crowd – by being outrageous. What can you do in your own industry to stand out and be outrageous? Don’t be afraid to take risks- don’t follow the crowd.  
  6. Change it up sometimes – Never be boring! Every time you see Lady Gaga she’s sporting a different look. She’s always outrageous, always edgy and always true to her brand – but she’s always fresh and new and exciting! How can your company and brand keep it fresh and new and exciting so that every time a customer or potential customer comes into contact with you they get a new/fresh look or perspective?  Maybe it’s a new product or service offering. Maybe it’s a new process… find a way to keep it interesting and keep your customers engaged!
Posted in Marketing Tips

Facebook’s Revamped Messaging System Now Rolling Out to All Users

Facebook has announced that it’s in the final stages of rolling out to all users Facebook Messages, the company’s revamped and redesigned communication system.

“We’ve begun expanding the rollout of Messages to everyone on Facebook,” the company announced on its blog. “This will happen gradually over the next few weeks.”

First announced in November, Facebook Messages combines SMS, chat, messaging and e-mail into one communication platform. It removes longer messages and subject titles in favor of shorter, quicker bursts of communication. Users also have the option of inheriting an @facebook.com e-mail address.

The social network made it clear early on that it would take its time to roll out the new system, giving people the chance to get used to Facebook’s unique take to online communication. Facebook’s users send more than 4 billion messages per day.

Get the full story here

Posted in Marketing Tips