PLEASE READ – THIS IS VERY IMPORTANT TO EVERYONE WHO USES FACEBOOK FOR BUSINESS OR PERSONAL REASONS!!
– Facebook likes to make changes and not really tell everyone. Have you noticed that you are only seeing updates in your newsfeed from …….the same people lately? Have you also noticed that when you post things like status messages, photos and links, the same circle of people are commenting and everyone else seems to be ignoring you?
Don’t worry, everyone still loves you and nobody has intentionally blocked you. The problem is that a large chunk of your friend/fan list can’t see anything you post and here’s why:
The “New Facebook” has a newsfeed setting that by default is automatically set to show ONLY posts from people who you’ve recently interacted with or interacted the most with (which would be limited to the couple of weeks just before people started switching to the new profile). So in other words, for both business and personal pages, unless your friends/fans commented on one of your posts within those few weeks or vice versa – you are now invisible to them and they are invisible to you!!
HERE’S THE FIX: On the homepage click the “Most Recent” title on the right of the Newsfeed, then click on the drop down arrow beside it and select “Edit Options”, click on “Show Posts From” and change the setting to “All Of Your Friends and Pages” (you can also access the “Edit Options” link at the very bottom of the facebook homepage on the right) Note: Business pages do not have a newsfeed however page owners should adjust the settings on their personal accounts.
The good news is: now you can now view all of your friends and fans again. The bad news is: YOU ARE STILL INVISIBLE to a large portion of your list. You must get the word out to ALL of your friends and fans by sharing this blog post with the rest of your friends so they can read the post and adjust their settings. You can also tweet about it, create a blog post or send out an email to your subscribers in hopes of reaching them all.
Samsung rolled out a 10.1-inch Galaxy Tab that’s thinner and lighter than the iPad 2, but will it be able to compete against the Apple juggernaut?
The numbers are all there for the specmeisters, with this reworked Galaxy Tab rocking a slightly larger touchscreen over the iPad 2, higher resolution, a 1GHz dual core processor and lighter 595g weight compared to the 601g of the iPad 2 Wi-Fi. But the most important number of all is its price. Unlike Samsung’s overpriced predecessor, the 16GB Wi-Fi Samsung Galaxy Tab 10.1 will cost exactly the same as the iPad 2 Wi-Fi 16GB: $499. Bam!
The first Galaxy Tab didn’t fare too well. In fact, the day of the iPad 2′s rollout, even Samsung’s Executive VP of its mobile division Lee Don-Joo admitted its shortcomings: “We will have to improve the parts that are inadequate… Apple made [the iPad 2] very thin… The 10-inch (tablet) was to be priced higher than the 7-inch (tablet) but we will have to think that over,” he said.
We didn’t care much for the first Samsung Galaxy Tab, either. When we got our hands on it earlier this year in Barcelona, it was flimsy, felt cheap, and we thought its much-ballyhooed Android 3.0 (Honeycomb) interface was confusing and buggy. And, the device got uncomfortably hot in one corner.
While this thinner, redesigned model reportedly felt much better in all respects, it’s still missing one key number, and that is the hoard of software Apple offers for the iPad 2, more than 60,000 apps specifically created for the platform. But that impressive number also includes the fart apps, too. Even so, Apple has a huge head start.
Meanwhile, Samsung introduced another contender it calls the Galaxy Tab 8.9, a little more than an inch smaller than its big brother. It includes the same 1GHz dual-core processor, and looks just about the same as the 10.1-inch model, as you’ll see in the gallery below.
Both of Samsung’s new tabs beat the iPad 2 easily in the camera spec department, with a 3-megapixel rear camera and a 2-megapixel up front, both shooting 1080p video. In what could be the clincher for many users, the Samsung tablets boast another capability lacking in the iPad 2: Adobe Flash playback.
Want to try one? You’ll have to wait until June 8 for the Galaxy Tab 10.1 Wi-Fi, priced at $499 for the 16GB version and $599 for 32 gigs. Samsung was not as specific with the release date for the Galaxy Tab 8.9 Wi-Fi, which it said would be available in “early summer” at $469 for 16GB and $569 for 32 gigs.
So is the Galaxy Tab 10.1 an iPad 2 killer? I don’t think so, but it’s a lot closer to being competitive than Samsung’s first attempt. Tell us in the comments if you agree.
Goods sold through social media may rise sixfold by 2015, to reach $30 billion.
That comes from a report by Booz & Company. The consultancy talked to consumers who spend at least one hour a month on social media sites and who’ve purchased something online at least once over the past year, and learned that 27 percent of respondents would purchase physical goods through Facebook or other social media. Ten percent said such shopping would be in addition to purchases already planned to occur via other media.
However, the 73 percent that said they wouldn’t buy physical items through social media sites said concerns about security and privacy deter them from this ofrm of shopping. Booz recommends that companies focus on converting fans to buyers, or turning “likes” to “buys,” because:
At least for the moment, awareness seems to have limited value in actually spurring social commerce…. 71 percent of social networking users said their “liking” a company on Facebook would have no impact on their propensity to buy from that company. Social commerce will almost certainly have the biggest impact at the lower end of the funnel, in the consideration, conversion, and loyalty and service stages. These are areas where it is possible to establish clear metrics—including conversion rates, incremental revenue, and repeat business—and thus more accurately measure return on investment. The key for companies will be understanding how to use social media in each of these stages.
Right now, social commerce seems like something to discuss in the future conditional tense, yet makers of storefront software for Facebook are pushing hard for people to think of shopping on the site in the present. Our own opinion: Things like group buying and suggested purchases need an additional push or incentive to get consumers to start clicking. We look forward to seeing what retailers come up with to seed things.
Have you bought something through Facebook yet and if so, what motivated you to do so?
Feb 28, 2011 –
Showing people what a product does is a better way to catch their attention than telling them about it. Car salesmen encourage test drives, ice cream stores give out free samples, and I’d be willing to bet that few people purchase Hanger Cascader without watching the infomercial first.
Your digital product is also more appealing when demonstrated. And the most affordable way to show people what your software does, even if you’re also offering a free trial, is often to produce a short screencast. These five free tools can help you get started.
To check out the rest of the story click here
CONTRARY TO POPULAR BELIEF THAT SAYS, “IT’S LONELY AT THE TOP”;
IT’S LONELY AT THE TOP ONLY WHEN YOU FAIL TO TAKE OTHERS ALONG.
February 14, 2011
I was never a fan of Lady Gaga. I grew up in the age of Madonna rolling and gyrating all over the stage in her fetish-style costumes and Ozzy Osbourne biting the heads off bats. Lady Gaga and her outrageous outfits and risqué lyrics didn’t faze me. She was just another wannabe exorbitant artist that the general public was eating up and I didn’t pay much attention. That is until I saw her on 60 Minutes last night; then I realized what a marketing genius she is and gained a new respect.
She built a brand (Lady Gaga) from scratch and is now, according to Anderson Cooper, “the most talked about entertainer in the world”. Lady Gaga didn’t get famous by accident. No, she diligently studied “the art of being famous”. This is a woman on a mission – a woman with passion and drive and I gained a whole new respect, if not for the music, but for the business woman and brilliant marketer she is.
Here are 6 things all small business owners can learn from Lady Gaga:
Facebook has announced that it’s in the final stages of rolling out to all users Facebook Messages, the company’s revamped and redesigned communication system.
“We’ve begun expanding the rollout of Messages to everyone on Facebook,” the company announced on its blog. “This will happen gradually over the next few weeks.”
First announced in November, Facebook Messages combines SMS, chat, messaging and e-mail into one communication platform. It removes longer messages and subject titles in favor of shorter, quicker bursts of communication. Users also have the option of inheriting an @facebook.com e-mail address.
The social network made it clear early on that it would take its time to roll out the new system, giving people the chance to get used to Facebook’s unique take to online communication. Facebook’s users send more than 4 billion messages per day.